Environmental & Print Design

Campaign
Management

Project

BBYO Centennial

BBYO's 100th anniversary was the largest milestone in the organization's history, a yearlong celebration of Jewish teen leadership that culminated in the biggest International Convention ever held, drawing over 5,000 guests representing 60+ countries to Orlando.

I co-chaired the campaign for three years, from strategic planning through implementation. I worked hand in hand with BBYO's CEO and department leadership to bring the anniversary to life across every part of our work. We created an entirely new visual identity, designed special programs for local implementation, hosted dozens of alumni reunions, and launched new digital platforms including a digital archive, a networking platform for alumni, a storefront, and an endowment campaign to secure the organization's future.

The theme for the campaign, Forever Young, perfectly fit the spirit of the moment. BBYO is an organization that will always be about building up the next generation and a place where you can always feel young. It was a beautiful message that resonated with BBYO's global community of teens, alumni, staff, parents, and supporters across 60+ countries.


Explore highlights of the campaign below. Additional samples are available upon request.

Skills

Creative DirectionStrategic PlanningCross-Departmental LeadershipExecutive CollaborationProject ManagementBrand IdentityGraphic DesignGlobal Brand RolloutMerchandise DesignSocial Media StrategyWeb DevelopmentVideo Production

Wins

•Designed the visual identity for BBYO's 100th anniversary, scaled globally through brand kits distributed to communities worldwide and culminating in a digital billboard in Times Square.
•Reunited BBYO's global alumni network through reunion events, a relaunched alumni association, and an oral history book featuring stories from hundreds of alumni.
•Raised $1 million on #GivingTuesday from 7,000+ individual donors in a grassroots fundraising effort, a single-day record powered by the centennial campaign's reach and energy.
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